The Neocloud Cartel: How the AI Industry Started Renting Compute From Itself

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TL;DR

AI companies are increasingly renting compute from each other, creating a tightly interconnected cartel led by Nvidia. This shifts control of AI infrastructure away from ownership and raises questions about market stability.

In 2026, the AI industry has shifted towards a model where most companies no longer own their hardware but instead rent compute from each other, forming a tightly interconnected cartel. This development, driven by a shortage of GPUs and the rise of ‘neocloud’ hyperscalers, places control of AI infrastructure in the hands of a small group of firms, primarily Nvidia. The change matters because it fundamentally alters how AI capacity is allocated and who holds power in the industry.

According to industry analysis, nearly all major AI firms now lease their computing resources from a small circle of GPU landlords, including Nvidia, CoreWeave, and xAI. Nvidia, in particular, has become the central node in this network, financing and controlling the flow of chips and capacity. For example, xAI leased its supercomputer to Anthropic for approximately $1.25 billion per month and to Google for about $920 million per month, highlighting how self-described AI labs are now also acting as landlords.

Furthermore, the financial arrangements reveal a circular flow of funds: Nvidia has invested up to $100 billion in OpenAI, financed the buildout of AI capacity, and holds equity stakes in multiple firms. These interconnected investments and contracts create a ‘compute loop’ where access, pricing, and capacity are controlled by a handful of firms, notably Nvidia, which captures the majority of the revenue in the AI buildout. This concentration of power effectively creates a choke point—where control over GPU allocation determines who can compete and innovate in AI development.

At a glance
reportWhen: ongoing, with developments in 2026
The developmentIn 2026, a new ‘neocloud’ industry has emerged where AI firms rent compute from each other, forming a cartel centered on Nvidia’s dominance.
The Neocloud Cartel — The Control Series, Part 2: Compute
AI Dispatch · The Control Series · Part 2
Chokepoint 02 — Compute

The Neocloud Cartel

Almost no one racing to build AI owns the machine it runs on. They rent — increasingly from each other — and the money loops back to one chip maker that’s also an investor in nearly everyone at the table.

The loop — money, chips & credits circle a dozen firms
invests ~$100B commits ~$1.15T buy GPUs + equity stakes NVIDIA the chokepoint THE LABS OpenAI · Anthropic CLOUDS & CHIPS CoreWeave·Oracle·AMD ↻ each deal lifts the next one’s value
If it seems circular — it is.
Who actually holds the choke
01 · Upstream
Nvidia takes ~$35B of every $50B/GW
Captures most of every buildout dollar, holds equity in the buyers, and controls chip allocation in a shortage.
02 · The landlords
Rent means someone else’s terms
xAI’s lease reportedly lets Musk reclaim compute if Claude “harms humanity.” CoreWeave drew 77% of revenue from 2 customers.
03 · The financing
Suppliers fund their own buyers
Nvidia invests in OpenAI; AMD hands it warrants; Nvidia+MSFT back Anthropic $15B. The money never leaves the circle.
~$3T
datacenter spend ’25–’28 — half on private credit
−$74B
OpenAI projected operating loss, 2028
~3%
of consumers actually pay for AI
−60–75%
H100 rental rates from peak — commoditizing
The take

The cartel isn’t a conspiracy — it’s the endpoint of extreme capital intensity, real scarcity, and one dominant supplier. But the same circularity that makes it powerful makes it a fuse: each cancelled order is someone else’s missing revenue. Don’t be a price-taker at the bottom of a loop you don’t control — own your inference, keep an open-weight fallback, diversify silicon.

Sources: SpaceX filings; TechCrunch; The Register; Bloomberg; CNBC; Reuters; SemiAnalysis; McKinsey; Morgan Stanley; FT (2025–Jun 2026). Figures are reported commitments, often multi-year, not cash on hand.
thorstenmeyerai.com · 02 / 06

Implications of AI Industry’s Self-Renting Cartel

This development is significant because it consolidates control over AI compute resources into a small group of companies, primarily Nvidia. Such concentration could influence market competition, pricing, and innovation, as access to essential hardware becomes subject to the strategic interests of a few firms. The circular financing and leasing model also introduce fragility; if any key player faces disruption, the entire supply chain could be affected. For industry stakeholders and regulators, understanding this power dynamic is crucial for assessing future market stability and fairness.

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Rise of the ‘Neocloud’ and GPU Shortage Effects

The concept of ‘neocloud’ emerged as a response to the 2024–25 GPU shortage, which made owning hardware less feasible for many AI labs. Instead, companies like CoreWeave, Meta, and OpenAI turned to renting GPU capacity from specialized hyperscalers, creating a new market focused solely on AI compute. By 2026, this market evolved into a cartel-like structure where leasing and circular investments dominate, with Nvidia acting as the central hub. The shift away from ownership reflects broader changes in the AI infrastructure landscape, driven by supply constraints and strategic financial arrangements.

“Nvidia captures the majority of nearly every dollar in the entire buildout, holding equity in firms and deciding chip allocations in shortages.”

— Thorsten Meyer

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Unclear Long-Term Stability of the Cartel Model

It remains uncertain how sustainable this tightly interconnected leasing model is over the long term. Potential disruptions, regulatory interventions, or shifts in supply chain dynamics could fracture the current structure. Additionally, the extent to which this concentration of control might attract antitrust scrutiny or provoke industry pushback is still developing. The precise impact of these arrangements on market competition and innovation remains to be seen.

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Monitoring Potential Regulatory and Market Responses

Next steps include observing how regulators and industry players respond to this concentration of power. Possible interventions could involve antitrust investigations or efforts to diversify supply sources. Meanwhile, companies outside the current cartel may seek alternative hardware solutions or develop new infrastructure models to challenge Nvidia’s dominance. Industry analysts will also watch for signs of instability or shifts in leasing agreements that could reshape the AI compute landscape.

AI Data Center Infrastructure Engineering: Power Distribution, Liquid Cooling, High-Density Networking, and Energy Efficiency for GPU Training ... Hardware & Compiler Engineering Series)

AI Data Center Infrastructure Engineering: Power Distribution, Liquid Cooling, High-Density Networking, and Energy Efficiency for GPU Training … Hardware & Compiler Engineering Series)

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Key Questions

Why are AI companies renting compute instead of owning hardware?

Due to a global GPU shortage in 2024–25, owning hardware became less feasible for many labs. Renting provides flexible, scalable access to compute resources without long-term capital investment.

How does Nvidia control the AI compute market?

Nvidia dominates by controlling chip supply, financing major AI projects, and holding equity stakes in key firms, effectively acting as the central node in the leasing cartel.

What risks does this cartel pose to the industry?

The concentration of control creates fragility; disruptions to Nvidia or the leasing agreements could impact AI development and market stability.

Could regulatory action break up this cartel?

It is possible, depending on how regulators view the concentration of market power and whether they see it as anti-competitive. The current setup is under close scrutiny.

What might change in the future for AI compute infrastructure?

Alternative hardware sources, new infrastructure models, or regulatory interventions could diversify control and reduce reliance on the current leasing cartel.

Source: ThorstenMeyerAI.com

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